EVOLUTION OF ORGANIC is the story of organic agriculture, told by those in California who built the movement.

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"Many of us buy and consume organic food every day, but few of us know its history...This documentary will make you nostalgic for a time a time when organic was still a revolutionary idea."
Krista Holobar, Civil Eats

"Superb documentary...We learn that organic is far more than a set of agricultural methods: it is a critical lens on the major social and environmental developments of the late twentieth century: from climate change to economic restructuring to urbanization. This film is an excellent resource...to shed light on the interface between the social and natural worlds — and a hopeful case of a community of people dedicated to a more sustainable future."
Liz Carlisle, School of Earth, Energy and Environmental Sciences, Stanford University, Author, Lentil Underground: Renegade Farmers and the Future of Food in America


"Highly accessible and inviting...Inclusive and balanced...The film concludes with an excellent discussion of current trends, especially the ways organic farms are advancing climate solutions by retaining more carbon in the soil. Students, natural food enthusiasts, new and old farmers, and the general public will all have much to learn from this engaging and compelling journey through the history of organic food and farms."
Brian Tokar, Director of the Institute for Social Ecology, Lecturer of Environmental Studies, University of Vermont, Author, Toward Climate Justice: Perspectives on the Climate Crisis and Social Change


"Hits all the right marks as a great follow up to A Fierce Green Fire! The film is a great resource to spark discussions on the history, identity, corporate explosion, tension over regulations, issues of labor and justice, and economics of the movement and the industry. Most importantly, Evolution of Organic highlights hopeful possibilities with a look to the future."
Paul Stock, Assistant Professor, Sociology and the Environmental Studies, University of Kansas


"The history of the organic movement is as important to the integrity of organic foods as the history of the United States is to the integrity of our democracy. The Evolution of Organic will be enlightening for many organic activists and consumers, but it should be required viewing for all organic rule-makers, certifiers, distributors, and producers of organic foods."
John Ikerd, Professor Emeritus of Agricultural Economics, University of Missouri, Author, Small Farms are Real Farms, and Crisis and Opportunity: Sustainability in American Agriculture


"Through careful, thought-provoking interviews, Evolution of Organic provides fascinating insight into the experiences and motivations of some of the pioneers of organic agriculture...The film's final chapter, which explores the current generation of young organic entrepreneurs and advocates, is particularly eye-opening."
Michael Haedicke, Professor of Sociology, Drake University, Author, Organizing Organic: Conflict and Compromise in an Emerging Market


"Provides a great introduction to the history of the organic movement. It addresses many of the controversies that surround the ongoing effort to create a just and sustainable food and agriculture system."
Dr. Brian Obach, Professor of Sociology, Director of Environmental Studies, SUNY- New Paltz, Author, Organic Struggle: The Movement for Sustainable Agriculture in the United States


"Helps us understand how the current organic food system came to be, and urges the next generation to think of that system not solely as a source of nourishment, but as a pathway toward soil regeneration, social justice and entrepreneurial opportunity. In the classroom and the community center, this film will stimulate dialogue about the current state and the future one of most important developments in food production."
Gary S. Kleppel, Professor Emeritus of Biological Sciences, University at Albany-SUNY, Owner/Operator, Longfield Farm


"Uplifting and entertaining...Kitchell sees great hope in carbon farming through organic agriculture and regenerative grazing."
Deborah Luhrman, Edible Monterey Bay


"The documentary captures in real time the insights of the 'rebellious pioneers' who refused chemical farming after World War II, and initiated alternatives for conventional subsistence that would change their professions, their interactions and their lives."
Haley Nagasaki, The New Agora Newspaper





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The Story of the Organic Movement